I’ve always been curious and passionate about blending art and science, the left and right side of the brain.
I have spent the last 12+ years refining that skill through the lens of marketing and brand experiences, engaging consumers with some of the largest brands in the world.
I am constantly inspired and amazed by the result of that blending and the positive influence it can have on others. I strive to spread that positivity to those around me every day, with each project and adventure I'm a part of.
I am fortunate to have spent 12+ years working with the some of the largest Sport & Lifestyle brands in the world. Connecting the consumers of today with the products of tomorrow by giving them the style, performance and experience they want and deserve.
I have worked side by side with professional athletes, led marketing campaigns with a-list celebrities & musicians and helped increase marketshare and bottom line growth with some of the best retailers in the world. I continuously take learnings from each experience and apply them to the next task at hand.
The below is a sampling of some of the experiences I have been privileged to lead and been a part of.
Set the vision, strategy, marketing plan and tone for Nike Running in the most authentic and critical channel of business.
FIELD MARKETING TEAM
Managed and led the North America Field Marketing Team, fostering the career growth and culture of 30+ young professionals.
BRAND MARKETING CAMPAIGNS
Directed numerous large scale creative brand campaigns featuring world class athletes and celebrities, from ideation to execution, resulting in increased brand awareness and conversion.
Led national and global retail summits, presenting strategy and vision to Nike's best partners and leaders across the retail landscape.
LARGE SCALE EVENT MARKETING
Assisted in the planning and execution of the Nike brand experience for the Track & Field Olympic Trials.
Designed and executed the Brand experience at key industry events, delivering the brand message, key innovation updates and how to connect with todays consumers.
SEASONAL MARKETING CAMPAIGNS
Drove the retail brand marketing efforts for key seasonal campaigns across the North American Retail landscape, managing the process from inception to installation.
Designed critical sales tools for Breaking 2 products, scaling the innovation from the high end Vapor Fly, to the mass market Pegasus and Winflo. I created excitement and awareness internally and for our retail partners about the event and impact on the sport.
NIKE+ APP & SPORTWATCH LAUNCH
Launched the Nike+ running app and GPS sport watch aligning our brand efforts with the Nike+ teams data.
NIKE CROSS COUNTRY
Authenticated the brand through grassroots regional and national events as well as drove the brand creative creation process for Nike Cross Country.
NIKE TRAIL LAUNCH
Led the brand creative creation for the Nike Trail campaign and implemented across the North America retail landscape.
Launched Flyknit upper innovation at the olympic trials with personalized one-on-one experience and paved the way for #flyknitfriday, setting the pace for performance street-style sneaker culture sharing.
Led ground level marketing efforts to connect with 10,000+ high school runners while representing Nike Running across the US.