ABOUT ME
I’ve always been curious and passionate about blending art and science, the left and right side of the brain.
I have spent the last 15 years refining that skill through the lens of marketing and brand experiences, engaging consumers with some of the largest brands in the world in the sport and wellness space.
I strive to constantly spread positivity to those around me every day, with each project and adventure I'm a part of.
A CHANCE TO MAKE A CHANGE
TO TAKE RISKS & EXPERIENCE NEW THINGS
TO INSPIRE, INFLUENCE AND LEAD OTHERS
TO MAKE THE BEST OF THE JOURNEY AHEAD
PROJECTS
I am fortunate to have spent 15 years working with the some of the largest Sport & Lifestyle brands in the world. Connecting the consumers of today with the products of tomorrow through creative and innovative solutions. Giving them the style, performance and experience they want and deserve.
I have worked side by side with professional athletes, led marketing campaigns with a-list celebrities & musicians and helped increase marketshare and bottom line growth with some of the best retailers in the world. I continuously take learnings from each experience and apply them to the next task at hand.
The below is a sampling of some of the experiences I have been privileged to lead and been a part of.
CATEGORY LEADERSHIP
Set the vision, strategy, marketing plan and tone for Nike Running in the most authentic and critical channel of business.
HEALTH AND WELLNESS
Lead Vital Proteins marketing efforts to bringing athletic minded consumers into the brand for the first time through our Vital Performance business.
FIELD MARKETING TEAM
Managed and led the North America Field Marketing Team, fostering the career growth and culture of 30+ young professionals.
BRAND MARKETING CAMPAIGNS
Directed numerous large scale creative brand campaigns featuring world class athletes and celebrities, from ideation to execution, resulting in increased brand awareness and conversion.
RETAILER SUMMITS
Led national and global retail summits, presenting strategy and vision to Nike's best partners and leaders across the retail landscape.
LARGE SCALE EVENT MARKETING
Assisted in the planning and execution of the Nike brand experience for the Track & Field Olympic Trials.
INDUSTRY EVENTS
Designed and executed the Brand experience at key industry events, delivering the brand message, key innovation updates and how to connect with todays consumers.
SEASONAL MARKETING CAMPAIGNS
Drove the retail brand marketing efforts for key seasonal campaigns across the North American Retail landscape, managing the process from inception to installation.
BREAKING 2
Designed critical sales tools for Breaking 2 products, scaling the innovation from the high end Vapor Fly, to the mass market Pegasus and Winflo. I created excitement and awareness internally and for our retail partners about the event and impact on the sport.
NIKE+ APP & SPORTWATCH LAUNCH
Launched the Nike+ running app and GPS sport watch aligning our brand efforts with the Nike+ teams data.
NIKE CROSS COUNTRY
Authenticated the brand through grassroots regional and national events as well as drove the brand creative creation process for Nike Cross Country.
NIKE TRAIL LAUNCH
Led the brand creative creation for the Nike Trail campaign and implemented across the North America retail landscape.
FLYKNIT LAUNCH
Launched Flyknit upper innovation at the olympic trials with personalized one-on-one experience and paved the way for #flyknitfriday, setting the pace for performance street-style sneaker culture sharing.
GRASSROOTS MARKETING
Led ground level marketing efforts to connect with 10,000+ high school runners while representing Nike Running across the US.
